Marketing Strategy

  • Our analysis indicates that TFI capacity could only supply a relatively small segment of the total market demand for cassava flour at say a nominal 10% inclusion level.
  • Our focus on quality and reliability of supply has led to Thai Farm being viewed as a leader in this sector and demand for our product is expected to exceed supply as the inclusion levels grow from the present very low levels to more meaningful levels of say 10%.
  • Sales efforts to snack food and biscuit companies have grown this market segment and is expected to continue to grow as these producers adjust their processes to include more cassava flour to achieve greater cost savings.
  • Our marketing mix is constantly adjusted to present our flour as an attractive extender for our target market to enhance their margins without a sacrifice to the quality of their products.